America is coated with a lot of things: deep fried everything, big cars, American flags, opinions, patriotism and religion. Maybe religion is the biggest one of all, although public places are getting skimmed of any reference to certain religions. To make up for that, everyday life seems to be drowning in it. Hit the AM button on the radio and pastors are slamming your ears. Billboards are converting you for hundreds of miles. If you’d want to avoid churches on your way to the grocery store, you’ll have a hard time planning your route. They all have their own messages lined out before you. My favourite message was:
Hell is the result of wrong choices made.
Last BBQ this summer next Saturday
Don’t take this the wrong way, I am a Christian. I had just never seen a devotion like this in my life.
Take this picture for instance. This is a table in a Mexican restaurant. The table is covered in different advertisements (I should write a blog about that), but this one caught my eye. It’s an ad for a recycling company. They drive around in big white trucks and collect trash, to recycle it later. There could only be one logical ad line for a company like this: Ephesians 2: 8 & 9. For by grace you have been saved through faith. And this is not your own doing; it is the gift of God, not a result of works, so that no one may boast.. Again, I can see the power of this line, but if somebody would please explain to me why that makes me want to use Grace Hauling’s recycling company? Any marketing gurus on this one?